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7 PRO TIPS FOR EXHIBITORS ON HOW TO KEEP TRACK ON SALES LEADS DURING AN EVENT

7 PRO TIPS FOR EXHIBITORS ON HOW TO KEEP TRACK ON SALES LEADS DURING AN EVENT More and more companies start to understand and appreciate the value of event marketing. Participating in an event can bring many benefits. Each role - an organizer, attendee, partner, keynote speaker, and so on - has different goals to meet. When it comes to realizing sales goals, the most desirable profit are new contacts and prospects. To know the value of a given event, one must know how to keep track of the leads it generated. There are many ways to do it. Check…
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How to write an invitation email to draw hundreds of attendees to your event

Aside from what kind of event you’re creating and how you are creating it, there is one very important factor contributing to whether a person decides to come to your event - an invitation. One of the most popular and effective ways of inviting someone is via email. Find out how to write an invitation email your recipient will say “yes” to. Email marketing is a great tool. It works both for B2B and B2C. Why is it so great? Emails are personal (they land directly into people’s mailbox), customizable, action oriented (since they are focused on generating a click).…
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Top 8 Event Management Mistakes. How to organize an event and fail

“Learn from your mistakes” they say, but we would say “learn from others’ mistakes rather than your own”. While planning how to organize an event most of people are following patterns or old schemes, which are not up-to-date anymore. Check the top event management mistakes and make sure to avoid them.   How to organize an event? If you made a decision to include events in your marketing strategy - you are halfway there! You are up-to-date with the newest trends and you can lead your market, but you need to do it right! Event marketing, to remind, means promoting…
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Why is it crucial to set KPI: Event management edition

A strong employer branding is crucial when it comes to the workplace. It will help you create an office full of engaged people who will not only come with a smile on their faces on a daily basis. They will also play the role of the brand advocate in the aftermath. Strong brand also equals an effective recruitment strategy. Events are brilliant tools to enforce your company’s brand as an employer. But for them to make sense it's important to establish a reasonable set of KPI. Event management calls for it. Otherwise, how would you tell if they work? How…
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