Here’s the annoying truth about event apps and platforms: there’s nothing substantial that differentiates their services or operative modules.
If you analyzed the event app market, you’d discover that many companies are selling the same basic products, just under different logos, colors, and designs.
Isn’t it frustrating?
How can one expect the event industry to move forward if we have a copy-paste mindset, not bothering to create something new?
Having these thoughts in mind, we decided to take one step forward and scratch the surface of big data and deep analytics.
As Peter Sondergaard, Senior Vice President atGartner Research, notes, “Information is the oil of the 21st century, and analytics is the combustion engine.”
Yes, we get it.
You don’t have an engineering or technical background, and all this sounds foreign to you.
Yet, if you are an event manager who wants to excel and take your planning to a higher level, you’ll love this new approach.
After lots of research and work, we discovered how big data, artificial intelligence, and deep analytics will change the way you design, plan, and run your events.
Here are some of the mind-blowing possibilities you’ll be able to unlock in the near future:
Breakthrough #1. Social media analytics.Do you usually have to guess how your attendees feel or behave during your event? Now you can stop playing the guessing game! Using the right event app or platform, you’ll know for sure your guests’ behavioral and emotional patterns. Having access to real-time data, you’ll be able to enhance the event experience of your attendees, and adjust planning elements to obtain your desired outcomes.
Breakthrough #2. Highly personalized targeting. People crave for a deeper level of personalization than seeing their names in the text of an invitation email. This trick doesn’t work anymore. However, in the near future you’ll be able to access a deeper level of personalization. How about highlighting in the email campaigns the concrete names of people your attendees talked to during the last year’s event? This feature will become a powerful marketing tool; especially if you mention relevant connections that your guests may be interested in meeting at this year’s event.
Breakthrough #3. Deep analytics automation.Let the system do the heavy lifting. You won’t have to know who your attendees are, yet everything you do for them will be well targeted and customized to unimaginable levels. You’ll control the data, thus you’ll control the outcome of your events.
We are happy to innovate and work for your success. Soon, everything will change. So our only recommendation is: don’t settle for less. Follow the Eventory way. Join us to explore and co-create the future of the event industry.