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building and maintaining client relationships Red Bull style

How to use events for building and maintaining client relationships Red Bull style

Red Bull is a master of building relationships with customers. And they have mastered the art of events. The influence…
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Top 10 trade show tips for exhibitors and 5 ways to measure if you are doing it right

There are plenty of reasons why you have considered presence of your company at a trade show. However, if you…
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Learn how to get a company to sponsor your event

To get the sponsor for your event you have to convince a company that the investment will return. Is it…
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social media in event promotion

Social media in event promotion – useful tips for event marketers

There are so many different social media these days, it may be hard to keep up what’s the latest trend.…
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event marketing the misunderstanding

Event marketing – the misunderstanding

Event marketing is often wrongly explained as all the actions promoting the event. Nothing could be further from the truth.…
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featured image

How do you understand event marketing?

Let’s spare a moment and dive into a reflection about the event industry. Recently, I had some time to think…
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the future of the event industry

The breakthrough that will unlock the future of the event industry

Here’s the annoying truth about event apps and platforms: there’s nothing substantial that differentiates their services or operative modules. If…
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