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Learn how to get a company to sponsor your event

To get the sponsor for your event you have to convince a company that the investment will return. Is it…
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social media in event promotion

Social media in event promotion – useful tips for event marketers

There are so many different social media these days, it may be hard to keep up what’s the latest trend.…
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event marketing the misunderstanding

Event marketing – the misunderstanding

Event marketing is often wrongly explained as all the actions promoting the event. Nothing could be further from the truth,…
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How do you understand event marketing?

Let’s spare a moment and dive into a reflection about the event industry. Recently, I had some time to think…
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