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How to master event marketing and event promotion – Q&A from OpenReaktor Warsaw

Recently, I participated in Open Reaktor in Warsaw talking about the essence of event marketing and how it is often…
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a/b testing in event promotion

A beginner’s guide to the A/B testing in event promotion

A/B testing in event promotion is a fantastic tool to make a controlled experiment in your marketing. Figure out the…
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The best event marketing campaigns

It all started with passing samples of products on the streets... Experimental, engaging marketing has gone from the edge to…
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banner blindness-01

Marketing and advertising in the age of “banner blindness”

Every single day we are being surrounded by million kinds of advertisement. It’s no surprise that our brain developed a…
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