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How to explain Event Marketing meaning to COO?

Event marketing meaning is crucial and its significance cannot be underestimated. Even though it is still a young, developing field…
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building and maintaining client relationships Red Bull style

How to use events for building and maintaining client relationships Red Bull style

Red Bull is a master of building relationships with customers. And they have mastered the art of events. The influence…
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How to master event marketing and event promotion – Q&A from OpenReaktor Warsaw

Recently, I participated in Open Reaktor in Warsaw talking about the essence of event marketing and how it is often…
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choosing your role during an event

1st rule of lead qualification process in event marketing – specify your role during an event!

Events are great way to gather new sales leads, expand your network, present your offer to the wide audience and…
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The best event marketing campaigns

It all started with passing samples of products on the streets... Experimental, engaging marketing has gone from the edge to…
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banner blindness-01

Marketing and advertising in the age of “banner blindness”

Every single day we are being surrounded by million kinds of advertisement. It’s no surprise that our brain developed a…
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event marketing the misunderstanding

Event marketing – the misunderstanding

Event marketing is often wrongly explained as all the actions promoting the event. Nothing could be further from the truth.…
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Inwestycja-w-eventy

Investing in events – is it really worth it?

It is hard to disagree that events are an integral part of every organization; they only vary in topic and…
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How-to-Plan-Good-Brand-Events-

How to Plan Good Brand Events and Kill Bad Marketing

The era of bad marketing is over. Simple as that. Nowadays, marketing departments have access to an incredible amount of…
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featured image

How do you understand event marketing?

Let’s spare a moment and dive into a reflection about the event industry. Recently, I had some time to think…
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how to become a game changer in event industry

How to become a game changer in the event industry

There’s no shortage of advice on how to become a great event manager. Thousands of articles fight for your attention,…
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Let us solve your problems for free

I want you to try something for a second. Open your browser history and check your most recent visits. How…
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