Is there a conference guide that doesn’t suck (and doubles as an attendee traffic analyzer)?

- Eventory Blog


Is there a conference guide that doesn’t suck (and doubles as an attendee traffic analyzer)?



For one reason or another event arrangement is an activity that involves a lot of resources. So it is necessary to optimize this process. An app which serves as a conference guide makes event planning more pleasant and effective. This is important for masterminds and attendees alike.

Why you should bother with a conference map and other facilities for attendees

As a conference organizer, for once in a while you should put yourself in attendees’ shoes. Imagine how would it be if you came to the conference and were left completely alone. You don’t know the agenda, the venue plan, you have no idea how to get a ride to the hotel, and where the heck are the hotels. It would be the bee’s knees if someone lend you a hand or gave a pamphlet or brochure with conference basics.

Finding yourself in a new environment can be stressful enough. But being there with no one to ask is something I wouldn’t wish my worst enemy.

A conference that doesn’t provide a decent conference map linked to a conference guide, will be perceived as a poorly organized one. Chances that attendees will come next year or recommend your conference to their co-workers are somewhere around zero. Everything that helps people find interesting stands and lectures during a conference will sum up to build their overall happiness and improve the experience.

On top of that, the proper corporate event software like a conference guide app provides organizers with valuable insight into attendees behavior. For example, you can check how people walked around the venue. You can pick the most popular stand that attracted the most visitors. You can even use the app to set an automatic communication with people that stand in particular places.

Fun fact… One organizer used the app to communicate with people standing in front of the mirror. He sends them a push: ‘You look beautiful. Now go back to the lecture.’

Why a conference guide is a noteworthy solution for planning

mobile conference guide

Taking into account all criticism regarding numerous programs pertaining to event planning, you may get the impression that they are not comparable with the desired ideal. Top-notch corporate event software can play the role of the conference Cicerone. What’s more, it will help people to pick the right hotel near the venue and call a ride that won’t cost gazillions of dollars for a single ride from the airport.

Anyway, perceiving event apps in such a way is an oversimplification. The app focuses its broad spectrum of functions on the genuine freedom of the user. Such an approach is reflected in the fact that all attendees are eligible to compose their unique conference guide.

What is more, mobile applications make the whole event management process a pure delight, enabling you to customize the mobile event guide in a way that was hardly imaginable before. On top of that, the visually attractive graphic layout is a pleasure to use.

In other words, you can book your hotel or take a taxi with just a few taps on your mobile device. The user-friendly interface is so instinctive that you can do all you want in a small amount of time. The possibility to arrange business meetings in advance with the help of your smartphone has an additional advantage, namely, that it increases the chances to deepen your current business relationships and shape the image of your company.

mobile event guide that lets you book a hotel

A conference guide that doesn’t suck

Let’s take a closer look at the particular features that this mobile event guide has to offer. The app lets attendees enter a comprehensive description of each event. It may contain the event logo, date and website, but also the actual venue, which makes reaching the destination less frustrating. On top of that, the indispensable part of the app is the conference map which streamlines navigation. This feature is especially good for first-time visitors to a city.

A cutting-edge conference guide gives its users an insight into the relevant content of a particular event. This refinement involves details about the speakers. It is worth mentioning that this information goes far beyond the photos of the speakers. To put it precisely, you gain the possibility to display the bio of the lecturer. This, in turn, provides a profound understanding of their business and academic accomplishments as well as their cultural background. The communication goes both ways – attendees can use the app to provide live-feedback on the lectures to help organizers improve the line-up for the next edition of the event.

Last but not least, conference planning may become much more intuitive due to the fact that attendees are able to add their event sessions to the calendar which is accessible on their mobile device.

I know, that event meeting planning is a complex issue. For this reason, mobile apps should incorporate some subtle nuances that strongly enhance its ultimate performance. That is why, at Eventory, we believe in becoming a comprehensive mobile event guide. What’s more, we have the supporting tool that allows you to choose the best events for your business and lets you pick the ones where you can meet your potential clients. It stands to reason that it facilitates the preparation, as events have a lot of differences.

Why an event meeting planning app may double as an attendee traffic analyzer

Mobile apps are great sources of data. Maybe it sounds like a well-worn cliché, but implementing such a powerful tool brings you a lot of benefits.

As I already mentioned, an event guide that is carried around in attendees’ pockets can tell you a lot about their preferences and points of interest at the event. How? Three letters: GPS. Apps can track the movement of the phone if they are allowed to read GPS signal. What’s more, you can enhance their performance with small devices called Beacons. They operate on BLE (Bluetooth Low Energy) and communicate with mobile devices around the venue. They also help you to ‘draw’ the map of attendees’ paths.

In general, such a meticulously planned event is a source of authentic satisfaction for the attendees. It stands to reason that a person who is able to make use of a dedicated conference map is likely to be much more enthusiastic than someone who is constrained to his own GPS. Especially that the conference map is only a part of the conference guide. Any user can find interesting objects around the city, book the hotel or call a ride with one tap.

Measuring the activity of the participants with the corporate event software makes it possible to manage any upcoming conferences more efficiently. To put it more concretely, you receive information about the most popular exhibitors. This gives you the possibility to establish a partnership with a particular company and use their brand to attract even more people to the next edition of the event and negotiate more favorable prices. So using this app when planning your event may result in surprisingly advantageous situations in the future.


Event planning is often a stressful and time-consuming process. This is the reason why using a dedicated mobile app, like Eventory, is a good idea. Such support facilitates your work and brightens the mood of your guests, who are amazed by the original features of the program. Easy-accessible information will help you organize events that are more aligned with your business, hence will be better to accomplish your business goals. Your future events will be much more successful and cost-effective as a result. And this should make it up for all the effort that you put in the process of their organization.

Make sure you're makinga full use of the event participation!