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How to help people in effective networking at the event – case of the Yacht Racing Forum 2017

It is a struggle of many event organizers to help attendees in effective networking at events. Want to know what…
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How to master event marketing and event promotion – Q&A from OpenReaktor Warsaw

Recently, I participated in Open Reaktor in Warsaw talking about the essence of event marketing and how it is often…
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choosing your role during an event

1st rule of lead qualification process in event marketing – specify your role during an event!

Events are great way to gather new sales leads, expand your network, present your offer to the wide audience and…
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get more attendees

How to get more attendees to come to your event? Advanced event promotion tips.

Promoting an event can be tricky. Even if you create a large buzz around it on Facebook and many people…
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banner blindness-01

Marketing and advertising in the age of “banner blindness”

Every single day we are being surrounded by million kinds of advertisement. It’s no surprise that our brain developed a…
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How to convince your boss to send you to a conference

You are probably familiar with this scenario: you see a nice conference or workshop, the topic is of your interest…
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Top 10 Trends in Events in 2018

New year means new beginnings - also for every event manager. One of the best ways to create a successful…
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Image for the article about organizing and attending old-fashioned events

Does organizing and attending events have to be so old-fashioned?

For a while now, I have been wondering why things that should be obvious and the order of the day…
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How to make the most of the events you are attending-01

How to make the most of the events you are attending

Events are a great opportunity to find inspiration, build (business) relations, drive sales. However, just the fact that you are…
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The event attendees engaged in the event.

How to Get Even the Most Passive Attendees to Enjoy Networking

As event managers, we all can agree that, in most cases, networking is the reason most people attend events. However,…
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How to add value to your attendees and make them love your event

Do you recognize any of these thoughts? “My client knows best how the event should look.” “This event has to…
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