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Event management: International challenge of organizing PowerUp!

Organizing an event is a demanding task, even for a logistics master. When an event is complex and is happening…
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recruitment event

Why events are one of the most effective recruitment method

Recruitment is undoubtedly a complex and time-consuming process. Finding the right candidate may be a real challenge, especially in areas…
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Learn how to get a company to sponsor your event

To get the sponsor for your event you have to convince a company that the investment will return. Is it…
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a/b testing in event promotion

A beginner’s guide to the A/B testing in event promotion

A/B testing in event promotion is a fantastic tool to make a controlled experiment in your marketing. Figure out the…
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The best event marketing campaigns

It all started with passing samples of products on the streets... Experimental, engaging marketing has gone from the edge to…
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Guide event promotion e-book

E-book – The Ultimate Guide to Event Promotion vol. 1

There are series of activities which aim is to achieve better event promotion. In order to get more familiar with…
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How to Plan Good Brand Events and Kill Bad Marketing

The era of bad marketing is over. Simple as that. Nowadays, marketing departments have access to an incredible amount of…
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featured image

How do you understand event marketing?

Let’s spare a moment and dive into a reflection about the event industry. Recently, I had some time to think…
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how to read the data about your attendees

How to Read the Data About Your Attendees

Data can be overwhelming, especially if you don’t know what to do with it. As event managers, we all experience…
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Reasons why your event needs a powerful digital strategy and how to build it

Are you a good planner? You can answer this question by analyzing the way you manage the online presence of…
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